By the end of the 1960s, Day-Timers, Inc. and brother Robert Dorney, who had coordinated the printing work with Perkin, was vice president and general manager. The collaboration between Perkin and the Dorneys was going well and Perkin decided to buy Dorney Printing and make it a subsidiary. They expanded into a full-sized production facility in East Texas. Initially the Day-Timers product was a "filler" job for the family, but once it took off, it became the bulk of what they were printing. The product was offered in various sizes ranging from full letter-paper size down to small pocket-sized versions. This acceptance by professionals continued into the 1960s, and by 1963 Perkin's company was known as Day-Timers, Inc. By 1959, the product had been given the generic name "Day-Timer" and was reported to have met a positive notices nationwide in the financial, advertising, and architectural worlds. Īnother product called Accountant's Day was formed for that occupation. The family operation was known for printing calendars for local churches, as well as local advertising products, school yearbooks, and the like. It was being run by the three Dorney brothers, in partnership with their mother, in a business that the brothers had once labored on in a converted chicken coop with their late father. Located in East Texas, Pennsylvania within Lower Macungie Township, Dorney Printing had been around since at least 1940. Then in 1956, Dorney Printing was given the job of producing the product. Subsequently, it was published by Fallon Press in New York, but that collaboration also failed to prosper. He used an Allentown printer for that but things did not work out. Starting in 1951, Perkin offered the Lawyer's Day product for mail order from an address in Allentown. Initially Perkin made Lawyer's Day just for himself, but colleagues in the firm saw its advantages and wanted it for themselves. The basic idea of what Perkin called Lawyer's Day is that it provided two loose-leaf pages that combined five different types of record keeping into one place: a record of what time was spent with which client on what work, an appointment book for meetings and events, a reminder or "tickler" of things that needed to be done each day, a daily/weekly/monthly plan of work to be done, and a permanent record of work activities. The Day-Timer product began with Morris Perkin, an attorney for the Allentown, Pennsylvania, law firm of Perkin, Twining & Christie. In the 21st century, however, the company has suffered due to competition from electronic devices with similar functionality. It was founded in 1951 and by the 1980s had a popular and successful business. Day-Timer is an American manufacturer of personal organizers and other paper-based time management and organizational tools.
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